Walk into any major European supermarket today, and you will likely find halal products on the shelves. Chicken labeled “halal.” Beef sausages with Arabic script. Even bottled water carrying religious certification. These products serve Europe’s growing Muslim population, now numbering over 25 million people. Yet they also create an unexpected problem for retailers. Non-Muslim shoppers … Continue reading European Consumer Behavior and Halal: A Study from the Heart of Austria